CHEAP CINEMA

Having a look to the long queues of “The festival of The cinema” gave me hope. People still wants to enjoy movies at the cinema. The tickets were only 2.90 Euros which explains that is all about money, not lack of enjoying art. Maybe if the distribution companies have thought about this earlier not so many cinemas would have been closed all around Spain.

There are books at different prices, DVDs, theatre tickets and many other things... so why all cinema tickets have the same price? Of course if you are going on a Wednesday morning it will be cheaper than Saturday night. But why movies with different budgets cost the same for us? Going to see The Hobbit costs the same money that going to see Amour, for example; when the budget of the super production is always going to be higher than a small movie. And I will bet anything than increasing the tickets two or three pounds/euros for The Hobbit will not change much the benefits they will gain; on the other hand, small films will notice a big difference if they are a bit cheaper. I am talking about to give people(audience) and small movies options and opportunities.

Some people would think that if you are going to see a cheap movie means is bad; but here comes one of the main problems about values nowadays: quality is measured on quantity. In my opinion it should not be like that, at least with cinema. Not because it costs more would be better!